Services
People, Culture and Structure
Aligning your people, culture, and business structure with your overall strategy is challenging and complicated, yet necessary. Penciled Consulting focuses on Marketing and Sales teams with in organizations. The development of new products and services, team growth strategies, and new leadership all impact your most valuable asset, your people. We work with you to ensure your organization is starting with a strong foundation and building all elements to align. Our plans allow for flexibility when necessary to enable a positive and thriving work environment.
A standard organization chart with “lines and boxes” is only a start, and at times not the right start. We work on role clarity and design organizational structures and processes to ensure appropriate alignment for decision making, connectivity, and increased productivity to support overall business objectives.
““Success equates to aligning people, culture and structure””
PENCILED Coaching
Organizations need great leaders more now than ever. Few companies have long term success just by having a great product or service. Great businesses are sustained by great leaders that motivate people. These are the people on the teams that organizations need to continue to bring forth the next great idea and/or concept. These are also the ones that need to be developed into the next wave of leaders.
At Penciled Consulting, we focus on combing a leader’s emotional intelligence, self-awareness, and confidence to achieve greatness. With a personalized program, considering no two leaders are the same, we develop goals, milestones specific to each executive’s individual strengths, challenges, and aspirations. We help individuals discover the tools needed for a more balanced life while continuing to take their careers to the next level. As Coaches, we provide guidance and insight, support as trusted advisors, and an objective resource to exchange thoughts, opportunities, and visions.
““Leaders are who they challenge themselves to be”
”All managers are not leaders””
Marketing Strategy
Penciled Consulting helps clients make effective and efficient marketing investments. We focus on overall marketing strategy, portfolio management, product development, retail/go-to-market strategy, and optimizing returns on marketing investments.
We work with clients to analyze their consumers behaviors and needs, determining the right product solutions and identifying the best ways of reaching them. We uncover insights to develop a consumer’s lifetime value, helping our clients get beyond the initial interaction and create loyalty and a deep affinity for the brand. We assist in improving the overall consumer experience, while ensuring the experience is connected to the broader business strategy.
““Marketing is present in the start, during growth, and as a part of the future of any great success. The lack of marketing planning is planning for failure””